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PIM is the engine of SEO/SEM strategy

PIM is the engine of SEO/SEM strategy

A PIM (Product Information Management) system is not just a place to store technical product information. It is a system for managing enriched product information – and enriched product descriptions increase sales.

Roles of product information management master systems

Roles of product information management master systems

The roles of master systems in product information management: ERP, PDM, PLM and PIM. When a company manages product information effectively, each of these systems plays its own role, but cooperation between them is essential.

Environmental declaration and digital product passport

Environmental declaration and digital product passport

Sustainability regulations are constantly evolving and companies are encouraged to adopt sustainable practices in their operations. In the future, those companies that can communicate their sustainability openly and reliably will be successful.

Dynamic attributes in Adeona PIM

Dynamic attributes in Adeona PIM

Dynamic attributes in Adeona PIM – smarter product information automatically. When product information management requires less manual work, the result is efficiency, accuracy and up-to-date content across all channels. Adeona PIM’s dynamic attributes are one of the most powerful tools for this – they make product data management smoother and smarter.

How the PIM system improves customer experience

How the PIM system improves customer experience

Everyone does a lot of business online these days. People search for information, make purchases and compare products and services online. Things are researched on companies' websites before making a purchase decision, even if the product itself is bought from a brick-and-mortar store. Product information should be up-to-date and comprehensive, regardless of the channel.

Keys to better eCommerce

Keys to better eCommerce

Good search and high-quality product information are the keys to better eCommerce. The quality of the online store's search function and product information has a direct impact on sales. If the customer does not find what they are looking for, they are likely to leave – and buy elsewhere.

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