Information about Etra's wide product range is maintained and enriched centrally in Adeona PIM system. Adeona Sales Tool publication automation helps in creating brand-compliant materials for sales and marketing quickly .
What does composable commerce mean in practice? Lauri Koskensalo, Head of Growth at AI Commerce Cloud, writes about what composable commerce is, its strengths and challenges, and its role in the overall system.
Effective product marketing starts with well-organized product information. When information is in one place and always up-to-date, campaigns run faster, the brand remains consistent, and marketing takes off.
A PIM (Product Information Management) system is not just a place to store technical product information. It is a system for managing enriched product information – and enriched product descriptions increase sales.
The roles of master systems in product information management: ERP, PDM, PLM and PIM. When a company manages product information effectively, each of these systems plays its own role, but cooperation between them is essential.
Sustainability regulations are constantly evolving and companies are encouraged to adopt sustainable practices in their operations. In the future, those companies that can communicate their sustainability openly and reliably will be successful.
Dynamic attributes in Adeona PIM – smarter product information automatically. When product information management requires less manual work, the result is efficiency, accuracy and up-to-date content across all channels. Adeona PIM’s dynamic attributes are one of the most powerful tools for this – they make product data management smoother and smarter.
