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Keys to better eCommerce

Keys to better eCommerce

Good search and high-quality product information are the keys to better eCommerce. The quality of the online store's search function and product information has a direct impact on sales. If the customer does not find what they are looking for, they are likely to leave – and buy elsewhere.

Is an ERP project approaching? Consider a PIM system!

Is an ERP project approaching? Consider a PIM system!

Renewing company's enterprise resource planning (ERP) system is a significant investment that affects many aspects of the business. When upgrading or replacing an ERP system, it is always worth considering the development of business processes.

Adeona PIM - how you use product information in marketing and sales

Use product information in marketing and sales

It is profitable to invest in product information in marketing and sales, because it gives the customer additional information, increases persuasiveness and makes the product attractive in the eyes of potential customers. Not only does it create a comprehensive brand image, it also improves the company's customer experience - and thus affects the company's brand.

The state of commercial product information management in Finland

Master the terms of environmental responsibility

Responsibility and the importance of environmental issues are growing in the operations of companies. More and more companies are demanding responsibility information in their own operations and supply chains. The general trend can also be seen in product information: the effects of legislative changes are reflected in product communication, e.g. regarding responsibility, carbon footprint, energy efficiency and sustainable development.

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