Blogs

Master the terms of environmental responsibility

Responsibility and the importance of environmental issues are growing in the operations of companies. More and more companies are demanding responsibility information in their own operations and supply chains. The general trend can also be seen in product information: the effects of legislative changes are reflected in product communication, e.g. regarding responsibility, carbon footprint, energy efficiency and sustainable development.

Adeona PIM Smart Export - participate in product development!

With Adeona PIM's Smart Export feature, you can transfer product information more efficiently to various Excel templates. If we get customers involved in the development investment, the functionality can be released faster. Customers who participate in the investment get to influence the development and get Smart Export at their disposal for the agreed period free of charge.

What is product information?

Product information is all information related to the product. It can be information about the product's technical features, purpose of use, price, availability, warranty and other features.

How to create consistent product experiences for customers

In the creation of the product experience (PXM), the quality, correctness and consistency of product information in different channels play a decisive role. When the formation of the product experience is studied more closely, it can be noticed that too often companies focus on the customer experience from the point of view of individual meeting points, forgetting the big picture.

Trends in product information management

In 2024, product information management will develop by leaps and bounds, as technological innovations and market requirements guide the development of the industry. Product information is no longer seen as mere data but as capital, and the strategic importance of product information management is emphasized. Below are the key trends in product information management identified by Adeona for 2024.

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