Successful product marketing is a continuous effort to build product awareness, availability and brand, which keeps you busy. If the basics, i.e. enriched, high-quality product information and automated processes, are not in place, then effective marketing will also be a considerable challenge. For the marketing professional PIM (Product Information Management) is not just another IT system among others, but a strategic tool that frees up time for creative work, strengthens the brand, and accelerates results.

Rich, centrally managed product information as a fundamental pillar of marketing

Product Information Management (PIM) is the foundation for all product marketing. Without consistent product information, all marketing processes become fragmented and slow. When all product-related information – marketing descriptions, technical data, images, campaign-specific information – is in one place, it can be flexibly utilized for different purposes:

• Quickly release new products to market.
• Implement campaigns and seasonal communications quickly, consistently and in line with your brand across different channels.
• Manage multilingual, multi-market and target group-specific product information centrally from one source.
• Save and share sales and customer service support materials and newsletters to your own staff.
• Automate product information management and publishing processes and free up time for creative work.

Get the most out of your product information with publishing automation

Once product information is under control, publishing automation makes it easy to utilize it. With Adeona Sales Tool marketing materials, such as brochures, catalogs, price lists and campaign posters, are automatically created in line with the brand and without errors. The same data serves both sales and marketing, and the customer is provided with a consistent experience across all touchpoints.

What's more, Adeona Sales Tool is so easy to use that anyone can create publications – you don't have to be a marketing professional. This saves marketing time for truly productive work, such as campaign planning, brand development, and customer engagement.