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Up-to-date product information serves online store customers

Up-to-date product information serves online store customers

How can you respond to customers' individual wishes and do efficient business at the same time? PIM makes online shopping more efficient and makes it easier for online retailers to run their business.

Martela can manage multilingual product contents

Adeona PIM software has been developed for 20 years and has many features that help with the needs of e-commerce businesses. The efficiency and ease of use of Adeona PIM has received enormous praise from our customers. For example Hannele Peltonen, From Martela comment on the topic like this:

"With the Adeona PIM service, we manage all product and service information, e.g. product intra, websites and image bank. This enables the management of multilingual product contents and considerably speeds up the time to market. In addition, user-oriented product information and sales materials strengthen the brand image and the user experience is good thanks to the easy findability of the information."

Adeona PIM has new features that have been developed largely to meet the needs of e-commerce businesses, for example:

  • The intelligent "Smart Import and export" functions facilitate the import of product information imported from principals and mass changes
  • Easy management of photos and documents throughout their entire life cycle.
  • Configurable product data model and product category

KoneBoss wants to serve its customers with up-to-date product information

The need to centralize product information management is typical in companies where updating product information is tedious but important.

An excellent example of product information management is wholesale and retail store KoneBoss Oy. At KoneBoss, the starting impetus for the development of product information management was the desire to minimize the amount of data transfer and better serve customers in a situation where the current resources were not enough to update product information with sufficient efficiency.

As a solution, Adeona PIM was harnessed to function between operational control and online shopping, integrating the automatic update of KoneBoss product information centrally for different stakeholders.

KoneBoss marketing manager Noora Laahanen summed up the benefits of Adeona PIM:

  • Better customer service for retailers and end customers
  • A better tool for sellers in the field
  • Transfer of enriched product information to the online store through integration

Without a product information management system, growing an online store is really hard work. When the product information is correct, up-to-date and gives the customer as much information as possible in the form of pictures and additional information, the customer gets a reliable picture of the product to be purchased and it is easier to make a purchase decision. Well-maintained product information is a service to the customer, improves the shopping experience and creates added value for the online retailer's brand.

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