Product data management had to go through a big change when Orient Occident the online store was renewed. Adeona PIM software came to the rescue. Without Adeona, the high-quality presentation of products in the digital world would be almost impossible. Adeona and Orient Occident have been cooperating for change for four years.
"I was surprised by the ease of collaboration, because software projects are not the easiest part of company reforms"
The role of product knowledge management
"Product information management plays an important role because the world has become digital around physical products as well. We want to tell you about the good features of our products, for example advice on how to care for the upholstery fabric", says the CFO of Orient Occident Ilkka Laanti and continues:
"There are 50 products in our online store, so it would be absolutely impossible to manage such a large number of products without a system like Adeona."
Before cooperating with Adeona, we did not manage product information, but built it painstakingly in the ERP system. After Adeona's involvement, all digital and technical information can be done in one place."
Effortless data transfer
The Adeona system is currently a central part of Orient Occident's product information management. Adeona enriches the product information by adding the products' technical data, care instructions, installation instructions and fire safety classes - everything that interior decoration professionals need.
"Our system works like the holy trinity: we have the master data of the product data in the ERP system, then Adeona enriches the data. When a customer orders a product in our online store, the order flows directly into our ERP system. So information flows between systems all the time without us having to do anything."
If desired, the wholesaler can place an order from the online store, which facilitates the ordering process. All product information, price lists and titles come enriched through Adeona. In addition, Adeona Sales Tool is used to publish offers, product cards and price lists with a few clicks of a button.
Uniform information in offers, price lists and online store
The company's bidding process has completely changed. Orient Occident produces consistent offers easily and quickly. All information goes in a uniform way to offers, price lists and the online store.
The Adeona system has also brought financial benefits:
"The work has been reorganized. With the same number of people, we can do significantly more than before", says Ilkka Laanti with satisfaction.
"Canter's team is really professional and competent. They understand the customer's needs and have time when it is needed. Without their help, this project would not have been completed. The ease of cooperation surprised me, because software projects are not the easiest way to get into company reforms."
Challenges before implementing the solution:
- Product information management involved a lot of overlapping work and it took a lot of time and resources
- Making offers was a tedious process that required a lot of manual work
- Uncertainty about up-to-date product information in different materials and channels
Methods of use:
- Centralized management of commercial product information
- Centralized material management in direct connection with product management
- Product information automatically to the online store
- Publication automation of offers, price lists and product cards
Achieved benefits:
- Financial benefit: the same number of people do more than before
- Employee experience: product information management is more efficient and meaningful than before
- Customer experience: higher quality product information that can be easily found and used by customers
- Faster customer service: the enhanced quotation process speeds up the delivery of quotations and price lists to customers
- Better quality of product information: information is updated only once in one place, from where it is automatically transferred to channels and materials
Orient Occident is a hundred-year-old wholesaler importing interior design products. It offers both products and technical design services. Orient Occident serves decorators and retailers in the selection of surface materials, such as floors, walls and interior fabrics.
