Dimex Oy a Finnish company that manufactures highly designed work clothes was founded in 1982. The company has operated under the Dimex brand since the mid-90s, before that the company was called Leppävirran Kuljettajapukine.
The purpose of Dimex is to produce functional workwear that is both safe and feels and looks good. The aim is to produce workwear with high quality, responsibly and taking customer needs into account. Dimex sells about half a million products annually and wants to be the market leader in its field in Finland.
With the help of the PIM system, Dimex wants to make product information a competitive advantage for itself and differentiate from its competitors with better product information. The purpose is also to meet the new responsibility requirements for the textile industry. The digital product passport is expected to enter into force in the industry by 2026. In addition, the waste law has changed and next year the recycling obligation also applies to clothes. With the help of Adeona PIM it is possible to comprehensively maintain product information through the entire production chain up to recycling.
Adeona was selected as the supplier of the PIM system because Adeona is considered to be an operator with which cooperation is agile and flexible.
- We expect Adeona to provide us a solution that looks like us, and that we are listened to in the implementation. We want to serve our customers even better and generate added value for them with the help of enriched product data. Our choice was also influenced by Etra's positive experiences with Adeona, says Dimex's CEO asked Karhunen.
In the future, Dimex aims to manage product information in such a way that the company can meet the requirements set by the Producer Responsibility Act when it affects the textile industry. With regard to the company's own products, they want to control the usage, washing, maintenance and repair instructions and take over the entire value chain.
Dimex Oy- Design from Finland since 1982. Dimex is Finland's leading workwear brand, offering high-quality products that have been tested for safety and comfort in real working environments. The company's goal is to offer its customers clothes that are both practical and durable: Dimex clothes last from generation to generation.