The PIM system centralizes all product information in one place and bends flexibly as the need for product information changes. For example, an ERP system is not the right place for product information, nor are excels, documents, images, product magazines and so on located in different disk corners, which usually cause a lot of manual work.
PIM centralizes and organizes product information efficiently, leading to many benefits:
Improving efficiency
- Speeds up product data enrichment and updating
- Reduces manual work and human errors
- Enables more products to be brought to market faster
Improving data quality
- Ensures consistency of information and branding across all publications
- Makes it easier to update and maintain product information in one place
- Improves the accuracy, breadth, and consistency of product information across channels
Enables agile response to changing market demands
- Responsibility-related regulation is tightening – PIM makes it easier to respond to this and resolve related product information requirements
- Accelerates compliance with consumers' increasingly stringent product information requirements
Supporting omnichannel
- Allows easy publishing across multiple channels
- Supports language expansion and personalized product descriptions
- Integrate data from other systems, such as ERP, websites & e-commerce, PDM and CRM or even POS systems
Business growth
- Enables you to stand out from your competitors with high quality product information and thereby a better customer shopping experience
- Accelerates the introduction of new products to the market
- Facilitates the opening of new markets and distribution channels
- Streamlines the creation of targeted catalogs and offers
Adapts to changing needs
- The PIM system easily adapts to changing product information needs. Whether it's a new product family, adding new images or certificates, or adding individual product information to a product.
- The system can be easily maintained completely by yourself without the need to purchase coding or other consulting services.
Watch the video: What does PIM cost, what are the benefits?
A good PIM solution often acts as a master of product information and integrates seamlessly with other systems in the company. It frees up marketing and sales professionals' time for strategic work instead of routine tasks, which can lead to significant sales growth, improved customer experience, and improved brand image.
Read more about: What is product information management
