Commercial Product Information Management in Finland

The State of Commercial Product Information Management in Finland

We have studied the state of Commercial Product Information Management in Finland for the fourth year in a row together with our partner, research company Vastakaiku. 
We held a webinar detailing the results of our study on May 16th, 2024. You can watch the webinar in Finnish below.

Some takeaways from the research

In the study, we found:

 

✔  Only 15% of the respondents are satisfied or very satisfied with the  current state of the company’s product information management. 

✔  The challenge of product information management in many companies is to  maintain, update, ensure quality and enrich product information.

✔  93% of respondents consider product information to be a critical  success factor for a company. Despite this, almost 45% of companies do  not feel that product information management plays a strategic role.

✔ Product information management can be a differentiator and bring competitive advantage and growth.

✔   The importance of sustainability factors has continued to grow, and  sustainability requirements are expected to continue to grow  significantly.

Companies see the following as important when developing product information management:

 

✅ Ownership of data

✅  Automation development and system integration 

✅  Facilitate product searches and develop and enrich product descriptions

✅  Exploring the possibilities of using AI

✅  Product information management and process development

 

Do you have questions about the study, 

or do you want to discuss developing

product information management in your company?