This article is part of a series in which we discuss the current state and future of commercial product information management in Finland 2022 research, which we carried out with the research agency Vastakaiu for the second time in the spring of 2022. In our previous articles, we have discussed the current status of product information management, customer experience, sustainability and enrichment of product information, best tips from product information management professionals as well as that what the corner room should know about product information management.

In the fourth part of our webinar series, we focused on the results of the research and the practical experiences of Canter's own customers regarding customer expectations. What aspects will be emphasized in the future when the end customer makes a purchase decision?

Canter's Patrik Palatz ja Sanna Kurvinen and Vastakaiu's CEO Katariina Tenhunen discussed, among other things, the strong rise of responsibility issues and how targeted or personalized product information can be used as a sales assistant. Artificial intelligence as an assistant in product information management was also discussed by the panelists. Which tips ended up on the "Don't miss these" list?

Watch the recording of the webinar below: