The Adeona brand is renewed! We will continue as a leading player in product information management under one name.
Adeona turns 20 this year. In honor of this milestone, we will operate under the name Adeona in the future. In communications, the company name Canter will be omitted. In addition, we will change the name of our company to Adeona Oy during the current year. Canter Oy, which has served for almost 40 years, will therefore go down in history as a name.
"Our 20 years of experience in commercial product information management is unparalleled. We are widely known by two names: Canter and Adeona. Our expertise is strong not only in the management of commercial product information, but also in digital commerce and multi-channel publication automation. We develop the Adeona PIM product in Finland in close cooperation with our customers", CEO of Canter Oy Patrik Palatz background.
"By focusing on just one name and building one brand, we further strengthen our position as a thought leader in commercial product information management in Finland. In this case, we can better allocate our resources to producing customer value."
Therefore, in the future we will operate under the name Adeona, which will better support the continuity of our domestic software and the sustainable development of our company. The change will not affect our customers: our core business remains the same and our business ID will not change. We will inform our partners separately later in connection with the company's name change.
We are Finland's leading technology company specializing in product information management (PIM) solutions. We unify fragmented product information and help our customers save time, money, nerves and the environment.
Questions and answers
Q: Why are we rebranding and changing our name?
A: By focusing on just one name and building one brand, we strengthen our position as a thought leader in commercial product information management in Finland and can better focus our resources on producing customer value.
Q: What changes?
A: We are renewing our visual look and messaging only as Adeona. Canter will remain in the background as a company name for the time being. Our email addresses have changed to firstname.lastname@adeona.com and our website address is www.adeona.com. We can also be found on social media under the name Adeona.
Q: What is the effect of the change on contracts?
A: A company name change happening later will not bring legal changes, as we will continue with the same business ID. There is therefore no need to make changes to the existing contracts.
Q: Will the billing information change?
A: Our billing and other information will remain the same.
Q: What about contact information?
A: All our email addresses have changed to @adeona.com and our website address is www.adeona.com. However, old e-mail addresses and website addresses are redirected automatically.
