Both consumers and wholesale customers increasingly make their purchase decisions before entering the store. Therefore, wholesale and retail stores have to optimize their product information in all sales channels – from campaign materials to websites and store materials.
Product information management in retail
In retail, it is no longer enough that the salesperson at the brick-and-mortar store knows everything about the product. More and more often, consumers make their purchase decisions before entering the store. This means that retailers need to optimize their product information across all sales channels – from campaign materials to websites and in-store materials.
Product information management enables quick reaction to trends
In retail, the commercial life cycle of a product can be short and fast. This requires an efficient product information publishing process. The store often has to be ready to react to the latest trend and consumer preferences within a few hours if it wants to win the competition for customers' attention. This is possible when all product information is managed centrally in the Adeona PIM product information management system.
The customer is king in retail, and he will buy elsewhere if the omnichannel product experience is poorly managed. Adeona PIM is an excellent tool for managing unified and consistent product experiences across social media, online, mobile apps, newsletters, campaign materials and in-store.
With publication automation, comprehensive product information is also available for stores
Many retail companies have begun to pay more attention to product information and search functions in their online services, which is a great thing. However, sometimes products are offered with much better product information in online services than in stores. It doesn't have to be this way. When product information is managed centrally in the Adeona PIM system, informative price tags, advertisements and shelf edge labels can also be produced very easily.
Product information management in wholesale
In wholesale, product information management has been a prerequisite for some time. Wholesale is ultimately based on buying and selling products, and it requires managing the product information of the products sold, supporting the buying process of end customers.
Product information management helps you stand out from your competitors
Success in the intensifying competition in the wholesale trade is increasingly linked to good product information. In a globalized world, a wholesaler is rarely the only company a customer can buy a product from. The wholesaler has to think about the search engine optimization of product descriptions - how to stand out from the competition. It is not necessarily enough to just translate the manufacturer's product descriptions into the local language. In general, additional information is also needed to add value to the wholesalers' local customers.
Aligning the products of different suppliers to your own offering
Another important factor to consider is the harmonization of product information. Harmonization can take place on two different levels – according to locally required industry standards (e.g. ETIM or GS1) or the wholesaler's own brand. Adeona PIM is a very powerful tool for harmonizing product information.
