In online shopping, correct, up-to-date and comprehensive product information is one of the most important factors in the shopping experience. However, the agile updating of product information in many different channels poses challenges for many people working in e-commerce.
If product information management is done manually, it can be seen in the everyday life of the online store, e.g. in the following matters:
- Updating and enriching the product information coming from the manager is laborious, in addition, manual work causes human errors
- Updating product images and other product-related documentation takes a lot of time
- Customers' growing claims related to e.g. responsibility, ecology and deeply enriched product information require a quick reaction
In the era of digitalization, customers expect to receive fast and multi-channel service. An online retailer should be able to offer everyone e.g. individual purchase path, payment and delivery method, at the same time the customer experience should be equally smooth in all channels. This requires a lot from people working with product information management.
Modern PIM software can meet the needs of a fast-paced e-commerce business. With the product information management system, you can save working time and increase sales - at the same time, the quality of product information and the customer's purchasing experience improve.
PIM improves the maintenance of product information
The automation of product information management improves the maintenance of product information, making it easier to manage the selections, and the information is consistent across all publication channels. Information on products and services can be managed and found more smoothly, and their publication, for example on intranet, websites or materials, is also faster.
Growing an e-commerce business without a product information management system is difficult, almost impossible. With the help of PIM, the processing, updating and enrichment of product information is accelerated, making it faster and easier to expand the product range and introduce it to the market.
An agile and user-friendly PIM system makes the online retailer's everyday life easier, makes operations more efficient, improves the customer experience and makes expansion of operations possible.
