Martela's versatile solutions require a high-quality background system so that customers, partners and designers always have accurate product information at their disposal. Necessary materials are e.g. images, product descriptions, user manuals with language versions, dimensions, material and environmental information of the furniture, as well as CAD images necessary for planning - e.g. all this information is managed through Adeona.
Sales Tool and Media Bank as sales boosters
Martela uses the Adeona Sales Tool to produce price lists, order confirmations and automatically generated product cards. Product cards can be downloaded with up-to-date information from Martela's website and product information intranet.
With the help of Media Bank, product and environment images can be shared both internally and to different types of partners smoothly, and the conversions created automatically from the images are suitable for a wide range of usage needs.
Multi-channel first
The need for centralized product information management was driven by web reform and the goal that the new websites serve different stakeholders as well as possible. Centralized material management made it possible to automate publishing to the global online service, country-specific online services, global media bank, product information intranet and product cards. The shared information serves a wide range of target groups. Martela says:
Customers and sales have praised the increased amount of external and internal product information. The ability to find information has also improved significantly.
The challenges
The component information contained in the operational control system and product development could not be utilized in product marketing.
Maintaining product information in different languages for different publication channels was time-consuming and there were shortcomings in the up-to-dateness of the product information.
Solution
Products were created purely for sales and marketing needs. A centralized solution was needed for product information management, which was Adeona PIM. Product managers and marketing are responsible for maintaining product information in the Adeona PIM system.
Benefits
Maintenance of product information is systematic. Customers and sellers appreciate the increased amount of external and internal product information. Its discoverability has also improved significantly.
The facts
- 6 different languages
- 600 products with variations
- thousands of materials with product information
- Centralized material management and distribution
- Automated releases to numerous channels
Martela is a family business founded in 1945. We design and manufacture user-driven workplaces and learning environments where different kinds of spaces support individual ways of working and learning. We believe that an inspiring environment increases the joy of work, comfort, well-being and productivity.
For us, it is important that people find joy in their work. Bringing joy to work is also the starting point for our design process – Happy Mondays since 1945
