Etra is a Finnish specialist in technical trade, whose chain of 45 Megacenters forms the nationwide distribution network of Etola-Yhtiöt. In addition to Finland, Etra also operates in Estonia and Sweden. Etra's selection includes more than 350 technical trade products, whose product information is maintained and enriched in the Adeona PIM system.
Centralized management of product information means that the necessary information can be obtained even faster for customers and their own organization to use in different publication channels. The work is made even easier by the Adeona Sales Tool, which is used to prepare store price tags and shelf edge labels as well as customer price lists. This ensures a uniform look everywhere, regardless of location.
The processing of large amounts of data in several different channels is enabled by Etra's highly automated, seamless data transfer between Digia's enterprise resource planning system and Adeona PIM. In addition to a carefully thought-out data model and a master system defined for each piece of information, the processing of the mass of data is aided by an integration interface that combines ERP and PIM data and through which all Etra product information can be published to the necessary channels with fast update cycles.
"Etra wants to invest in long-term partners in digitization solutions. Cooperation with Adeona and Digia has been used for more than 15 years. Finnish information systems and Finnish product development guarantee that domestic business needs can be supported with the help of various systems."
Mikael Etola
Lots of products, lots of information, lots of publishing channels
Etra has enough product information: there are about 350 items in ERP, 000 in PIM and 200 in the online store. Etra has its own Online Stores in Finland, Sweden and Estonia. In addition to the online store, product information is published in several other channels, such as sellers' Ote tool and Etra's mobile application. In addition, the application architecture includes integrations with several other material banks and applications, for example RT product information and shelving machines.
"Etra's service is developed to meet the needs of different customers. From the point of view of the service concept, it is important that the same information can be used smoothly in different channels."
Mikael Etola
Adeona Sales Tool in an important role
In addition to online visibility, customer-specific product catalogs and price lists are an important trading aid for Etra. With the help of publishing automation, lists that can be updated are created quickly, and it no longer takes weeks to make them. Information is provided to the customer quickly.
Adeona Sales Tool is used to produce pictorial offer attachments, selection lists and customer-specific Excel or PDF price lists. Sales Tool retrieves, for example, the offer selection or customer-specific prices from the ERP in real time. All publications can be made with or without ERP's offer or customer-specific prices.
Sales Tool also produces pictorial shelf edge labels and price tags for Megacenter stores. All product information can be found centrally in Adeona PIM, so there is no need to search for it. Materials in line with the corporate look are created with a few clicks of a button.
The challenges
Managing an exceptionally wide and challenging product range requires a functional information logistics to support it. Large amounts of information are published in many channels.
Solution
Highly automated, seamless data transfer between Digia ERP and Adeona PIM:
- Carefully considered data model and master systems for each piece of information
- An integration interface that combines ERP and PIM information and through which all product information
can be published on the necessary channels - Fast update cycles
Benefits
- Centralized product information management
- to make operations and reporting more efficient
- enabling fast update cycles for all publishing channels
- enables quick strategic changes
- Uniform product information in all channels improves the customer experience
- The passage of the product to the market is faster
- Maintaining a large amount of data is cost-effective when manual work steps have been automated
- Customer-specific publications prepared with the Sales Tool are a significant distinguishing factor
Etra Oy is a Finnish technical trade specialist that offers its customers a wide range of industrial products and services. Find out more about Etra's operations at www.etra.fi
