We organized 13.6. of the webinar where the CEO of Adeona Patrik Palatz and Research Office Vastakaiu Katariina Tenhunen analyzed the research results of the 2023 PIM barometer.
✔ 93% of respondents considers product information management to be a critical future success factor for the company in the next few years.
✔ The state of product information management and its management are more satisfied in those companies where PIM is in use.
✔ Strengths of product information management include e.g. collecting data in one place, automatic functions, efficiency, speed and timeliness.
✔ The quality of product information is of great importance to the customer experience.
We collected all materials related to the year's PIM study on the same landing page! You can watch the recording of the webinar and download the research results in Finnish or English.
