Feon invests in digital and implemented Adeona PIM

Feon invests in online sales and renews its online store and customer portal. As part of the development work, the Adeona PIM product information management software was integrated into Digia's online store and ERP system.

Feon is a modern steel service company that actively develops Finnish industry and industry practices. We serve our customers comprehensively in machine and equipment manufacturing, in all phases of steel construction, and in resale. Our goal is that dealing with us is effortless and efficient, from the first contact to the delivery of the products.

The steel service company Feon invests heavily in the development of its digital services. Feon invests in online sales and renews its online store and customer portal. As part of the development work, the Adeona PIM product information management software was integrated into Digia's online store and ERP system.

Adeona PIM acts as the main system of product information for products, where the products that go on sale are opened. With the help of two-way ERP integration, product information stays up-to-date in the ERP system as well. In addition, product information is updated in the online store through Adeona PIM's REST API interface.

The project started in May 2022 and was completed in early December. Among other things, active testing on Feon's part contributed to the fast progress.

"The commissioning with Adeona was effortless and efficient. The various phases of the project were completed in a controlled manner, and the contribution of Adeona's project manager during the implementation phase was invaluable," commented Feon's CIO Marko Kähkönen.

"Our cooperation with Adeona will not end with this deployment. The following projects are already planned and are just waiting for the completion of the new customer portal."


We are Finland's leading technology company specializing in product information management (PIM) solutions. We unify fragmented product information and help our customers save time, money, nerves and the environment.