Media content and files related to products, such as user manuals, images or videos, are important for marketing and brand building. They are used on websites, social media, advertisements and other marketing materials to help consumers make a purchase decision. These contents must be visually attractive and informative and correspond to the brand's values ​​and messages. Effective media content management is an essential part of the company's marketing strategy.  

Although PIM systems have traditionally been associated with product information management, they are also useful for media content management. If the company uses the Adeona PIM system, where file management is centralized, it is possible to use the Adeona Media Bank service, which allows it to distribute media content to its stakeholders through a service branded according to its own image. Adeona Media Bank is its own, separate service, which is a access-restricted view of the Files section of Adeona PIM. 

With the help of Adeona Media Bank, the company can centralize all media content in one place, for example for customers, advertising agencies and other stakeholders. The files to be shared can be of many kinds: for example, product images in different colors and from different angles, product presentation or usage videos, or, for example, logos or staff photos. Therefore, the content shared through Adeona Media Bank does not always need to be product-specific. 

Adeona Media Bank has access rights configuration options optimized for media banking use. It is possible for the company to allow public use of the media bank without logging in. In addition, different roles can be created for media bank users, which grant viewing and downloading rights to specified files and folders. Logged-in users can create file collections and share them with a time-limited forward link.  

Utilizing Adeona PIM and Adeona Media Bank in media content management can bring many advantages to the company. Efficient product information and file management helps improve the effectiveness of marketing efforts and speeds up the launch of new campaigns. With the help of these services, the company can manage all its media content centrally and ensure their up-to-dateness and consistency. In addition, it reduces manual work and possible human errors. Adeona enables effective tools that help the company create a unified brand experience.