Finnish security technology and information network wholesaler FSM Oy became Adeona's customer at the end of 2020.
"In practice, we didn't have a decent PIM solution before," says the online store manager Mikael af Hallström from the initial situation.
"We set out to find a dynamic and modern information management system, and Adeona PIM quickly rose to the top of the candidates."
FSM's PIM was set up in the spring of 2021, and the integration between ERP and Adeona PIM was done in the fall of the same year. In addition to the ERP-PIM integration, an integration between Adeona PIM and FSM's online store was implemented on behalf of the online store supplier.
"Adeona PIM turned out to be exactly the product we wanted: it is browser-based, constantly evolving, and has all the features we were looking for," praises af Hällström.
"We wanted functional filters, product group management, mass runs... everything that can be found in Adeona."
FSM also uses EasyCatalog, which retrieves product information from Adeona PIM in real time, through which product catalogs are made for e.g. retailers.
"EasyCatalog was actually also one of the reasons why we specifically wanted Adeona PIM as our product information management solution," says af Hällström.
"We have made catalogs before, but maintaining them was tedious."
The ease of work enables a better impression
Af Hällström praises Adeona PIM for making the processing and enrichment of product data much easier.
"Managing product groups, managing product orders and other similar product data processing is much smoother than before. Enriching products and adding technical information is faster than before. Now it is also easier to process the product information received from the manufacturers in Excel format."
"Investing in product information feels more meaningful when doing it is smooth and comfortable and it is possible to make a much better impression."
Mikael af Hällström, FSM Oy
Integrations improve the flow of information
As the latest reform in FSM's PIM, preparations have been made for integration with STK's säkkenumerot.fi service.
"STK integration is really important to us because we use a lot of electricity numbers," explains af Hällström.
"It's a bit like its own PIM, and now the goal is to connect these two product information management databases."
Adeona PIM is also integrated with Microsoft PowerBI using FSM. In this way, any product information can be added to BI reports.
Unified processes in future plans
Continuous development is both Adeona's and FSM's core values. Mikael af Hällström's eyes have already turned to the future.
"Of course, we want to further develop our product information management in the future," he states.
"FSM has two subsidiaries, both of which have their own online stores. The work done so far enables, for example, that in the future we could have uniform product information management processes throughout the entire group."
FSM Oy is the country's leading importer and wholesaler of security technology and information network products.
We are a Finnish family business that has been operating since 1991, and we act as a strategic procurement partner for Finnish security industry operators and electrical wholesalers. The cornerstones of our operations are customer-oriented service, products from the world's leading manufacturers and a high-quality supply chain.
