KoneBoss
KoneBoss Oy is a versatile technical wholesale and retail store focused on the needs of industry and repair shops; the company is part of the Turku-based family business Nurmi Yhtiöt Oy. Among the group's companies, Perkko and KoneBoss are users of Adeona PIM.
In this article KoneBoss Marketing Manager Noora Laahanen tells about our cooperation and experiences with product information management.
"Our other subsidiary Perkko was already using the Adeona PIM software, which was about to have a version update. After familiarizing ourselves with the new version, we ended up with a group-level solution in which both Koneboss and Perkko companies were in the same PIM environment. It was also important to us that the software supplier would be able to carry out an integration between PIM and the ERP system."
- Marketing manager Noora Laahanen
Starting point
The reason for acquiring a product information management system was the desire to minimize the amount of data transfer and learning new things.
The new KoneBoss online store designed for retailer's needed supporting software, which would enable product information enriching and the smooth management of product images. The company's enterprise resource planning system at the time did not adapt to this. In addition, there was a need to bring tools to sellers for collecting and communicating product information to customers in the future.
The old favorite, lack of resources, was also perceived as a challenge, as it felt like there was not enough time for everything.
Solution
At KoneBoss, PIM works between the ERP system and the online store, and it transports product information through integration to the online store under construction.
The product information management system enables KoneBoss to visually manage and enrich product information and forward this information to customers, i.e., for example, to retailers of products imported by KoneBoss Oy.
"Above all, we want to help our customers promote their sales, but also our sellers working in the field, so that they could easily search for the product they want with information and pictures from the online store."
Indirectly, PIM also serves KoneBoss' customers and enables better customer service.
TOP 3 business benefits made possible by PIM for KoneBoss
- Better customer service for retailers and end customers
- A better tool for sellers in the field
- Transfer of enriched product information to the online store through integration
Centrally managed and enriched product information
plays a key role in building the KoneBoss online store. The information is stored in one place (ERP), enriched in one place (PIM) and transferred automatically to the online store with the help of integration.
"Up-to-date and high-quality product information serves as a competitive advantage for KoneBoss. The better tools we offer our sellers and customers, the better we do in the market."
In the future, the idea of using the printouts from PIM, e.g. product cards and price signs, will also continue.
How were the challenges of fragmented product information reflected in your work?
"Although Perkko had been using the older version of Adeona PIM for several years, the software was not used to its full potential. KoneBoss has professional salespeople who have been in the house for years, and their strength is definitely product expertise. However, it is not enough that a single salesperson knows all the products by heart, the need was to have the product register also in a visual form, so that it would be easy to search for information, for example, when moving around in the field."
- Noora Laahanen
The after-effects of the cooperation project
"Without Canter's skilled team and our project manager Sanna, we wouldn't still be here. Canter made a great and clear project plan, and after each meeting the things we went through together were carefully documented.
If something or a task had been left undone on our part, Sanna would patiently remind us a couple of times. This is how we stayed on schedule with the project. Another positive thing was the easy usability of Adeona PIM. The software is clear and easy to understand," says Noora.
"It's great that Adeona's ease of use is at such a level that a new user doesn't need to read User's Guides!"
KoneBoss Oy is a versatile technical wholesale and retail store focused on the needs of industry and repair shops. The company's offices are located in Lahti and Turku. KoneBoss' products are top brands in their field, combining high quality, durability, ease of use and the right price.
KoneBoss Oy belongs to the Nurmi-Yhtiöt Group, and the total turnover of the Group is around 25 million euros.
