FOOD INDUSTRY
Product data quality is a matter of trust
Adeona PIM gives you the tools to manage complex product data requirements, automated review processes, and continuously evolving regulatory demands — all in one place.
In the food industry, product data is far more than marketing copy. It encompasses consumer trend awareness, statutory product safety, sustainability reporting, and seamless collaboration with retail central purchasing organizations.
Food industry companies trust Adeona for product information management
FOOD INDUSTRY
Efficiency and accuracy across the food supply chain
Seamless GS1 Data integration and automation
Adeona PIM acts as the bridge between your systems and industry standards. Automated integrations with GS1 Data and other industry systems ensure that retail groups always receive accurate logistics data and packaging information — without manual data transfer work.
Intelligent enrichment and AI
Use AI to generate marketing copy, translate language versions, and monitor data quality. We continuously develop our system so you can take advantage of the latest technologies to improve productivity.
Readiness for future sustainability requirements
Whether it’s carbon footprint calculation, verifying origin data in accordance with the EU Deforestation Regulation, or transitioning to 2D codes — PIM is a flexible platform that grows with your needs. We build the capabilities to meet tomorrow’s legislation today.
ADeona
Part of Food Data Finland
Adeona is a member of the Food Data Finland network, which builds practical data solutions and promotes data interoperability throughout the entire food chain from primary production to manufacturing and trade.
RAW MATERIAL SPECIFICATIONS
Specification Service
Automate the processing of raw material specifications, ensure quality standards are met, and make quality a marketing advantage. Adeona Specification Service is custom-built for food industry companies to take control of their specific data needs.
With the Specification Service
- Routine work is reduced
- Specialists free up time for higher-value tasks
- Processes accelerate
- Product quality and safety improve
For food industry companies, reviewing and approving raw material specifications is a critical step in ensuring quality and safety. AI integrated into Adeona PIM automatically reads and analyzes specifications in PDF format.
INDUSTRY SPECIFIC SOLUTIONS
Features
Food industry standards and ready-made data models
Ensure your product data is compatible with the key standards in your sector. Adeona directly supports important food industry data models (GDSN) and systems, including GS1 Synkka & Data and Fineli integrations.
Manage nutritional values, ingredient lists, and allergens in a standardized format — guaranteeing error-free data transfer throughout the supply chain, from manufacturer to retail shelf.
Intelligent automation and AI Assistant for content production
Speed up seasonal product launches and reduce manual data entry. Smart Import automates product data ingestion from multiple sources.
Adeona AI Assistant helps generate compelling product descriptions, translate them into different languages, and validate data accuracy — ensuring product data is rich and compelling across all markets.
Dynamic attributes and rule-based calculation
Manage complex product data — such as relationships between pack sizes or country of origin information — intelligently. Dynamic attributes allow values to be calculated automatically based on defined rules, ensuring data consistency.
For example, you can automatically calculate price per kilo or verify that required packaging labels match the technical data.
Digital Asset Management (DAM) and publishing Automation
Manage product images, packaging designs, certificates, and marketing materials centrally. Integrated DAM and CDN ensure that the right, optimized images appear in webstores and ordering systems without delay.
With Adeona Sales Tool, you can automatically generate on-brand price lists, product brochures, and campaign materials directly from your PIM data.
Transparent workflows and supplier collaboration
Strengthen quality assurance and collaboration — both within your organization and with suppliers. Workflows and change proposals enable review processes where, for example, the quality team approves product data before publishing.
Product feeds and collaboration tools eliminate the need to send Excel files back and forth, as suppliers can contribute data directly into the system.
Complete connectivity and Digital Product Passport
Adeona is ready for future requirements such as the Digital Product Passport (DPP), enabling transparent and standardized sharing of traceability data and sustainability reporting with consumers and stakeholders.
Ensure seamless data flow in all directions through a modern REST API and configurable connectors.
INDUSTRY SPECIFIC CONNECTIONS
Ecosystem
GS1 Synkka from GS1 Finland is a product information service widely used in the retail sector in Finland, which is based on global GS1 standards and the GDSN network. Adeona has been involved in designing GS1 Finland’s new GS1 Data product information service, which will replace GS1 Synkka and the GS1 Rekisteri during 2026.
Fineli is a Finnish food composition database maintained by the Finnish Institute for Health and Welfare (THL), and it provides accurate information on the nutritional values of food items. It is a key tool for both regular consumers and professionals for monitoring diets, research, and nutrition planning. Adeona PIM can, through integration, utilize the information content of Fineli, for example, as part of reference value comparison or recipe management.
Many retail chains and food service operators have their own supplier portals and different ways of receiving product information. With Adeona, you streamline and automate the transfer of product information to your trade partners in the format they require.
See Adeona
with your own data.
Book a demo and see Adeona in action with your own products. Walk away with a clear understanding of fit, timeline, and what implementation looks like.