Wholesale and retail
Win the competition with a superior customer experience
In retail and wholesale, product data is the fuel of sales. Customers and resellers no longer settle for basic facts — they make purchase decisions based on rich, high-quality, and comprehensive product data. If your data is incomplete or inaccurate, the purchase doesn’t happen — or it happens on a competitor’s website.
Adeona PIM helps you manage vast product volumes effortlessly and turn data into sales.
Wholesale and retail businesses trust Adeona for product information management
WHOLESALE AND RETAIL
Efficiency for wholesalers, momentum for retailers
Adeona PIM is the essential tool for retail and wholesale professionals — bringing order and efficiency to the entire product data lifecycle.
Bulk management and AI as your working partners
Manage thousands of SKUs at once. In Adeona, you can use AI for automatic text generation, translation, and data ingestion and validation. Save time on routine tasks and focus on the strategic development of your product range.
Quality that drives purchase decisions
Don’t let inaccurate data drive customers away. PIM ensures data integrity and consistency across all channels. When product data is rich and reliable, customer confidence grows — and conversion improves.
Seamless integrations with industry systems
We make collaboration with partners and central purchasing organizations straightforward. Ready-made integrations and support for industry standards ensure your product data is transferred automatically and in the right format — wherever your customers are.
INDUSTRY SPECIFIC SOLUTIONs
Features
Bulk management and dynamic data maintenance
Managing thousands of SKUs in retail and wholesale demands real efficiency. Adeona’s powerful bulk editing and dynamic attributes make it possible to update groupings, pricing, or technical specifications across your entire assortment in one go.
Rule-based calculation keeps values consistent without manual routine work — saving significant time.
Automated product data enrichment
Speed up the launch of new products and seasonal ranges. Smart Import automates data ingestion from suppliers, and Adeona AI Assistant enriches product data by generating compelling sales copy and validating technical specifications.
AI also supports language version management, making it easier to expand into new markets.
Industry standards and supplier collaboration
Take advantage of ready-made industry-specific data models and connectors — including GS1 Synkka & Data, ETIM, and LVI-info. Adeona enables close collaboration with suppliers and automates AI-assisted product data collection, putting an end to cumbersome Excel-based processes.
This ensures accurate, up-to-date information on both physical shelves and in your webstore at all times.
Digital asset management and CDN distribution
Deliver a high-quality shopping experience across every channel. Integrated DAM centralizes product images, videos, and user manuals. The CDN distributes assets optimally and without delay to webstore platforms such as Shopify and WooCommerce — improving site performance and customer satisfaction.
Omnichannel publishing and sales automation
Manage products flexibly across channels and categories. Scheduled publishing ensures campaigns and launches go live at exactly the right moment.
Adeona Sales Tool completes the picture by automating the production of on-brand catalogs, price lists, and in-store materials — directly from your PIM data.
Digital Product Passport and sustainability
Meet growing consumer expectations and upcoming regulatory requirements. Adeona’s Digital Product Passport (DPP) enables transparent, standardized communication of product origin, materials, and recycling information.
This builds trust and gives wholesalers and retailers a clear competitive advantage in sustainability communication.
INDUSTRY SPECIFIC CONNECTIONS
Ecosystem
ETIM is an international classification model for technical product data in the construction sector and technical wholesale trade. It ensures that data moves in a standardized format across different systems and languages. By describing product technical attributes in a consistent way, ETIM makes searching for, comparing, and selecting products straightforward and error-free.
Adeona provides ready-made tools for managing product data in line with ETIM classification and data models, as well as the capability to export and import data in the BMEcat message format.
GS1 Synkka from GS1 Finland is a product information service widely used in the retail sector in Finland, which is based on global GS1 standards and the GDSN network. Adeona has been involved in designing GS1 Finland’s new GS1 Data product information service, which will replace GS1 Synkka and the GS1 Rekisteri during 2026.
Icecat is a global and open product information database that provides manufacturer-verified product descriptions, images, and technical information for e-commerce sites and other retailers. The service includes thousands of brands and helps standardize product information in different languages and marketplaces globally.
LVI-INFO is a common product information register for the HVAC sector, which provides comprehensive and up-to-date technical information on HVAC products sold in Finland. The service helps designers, contractors, and trade to easily find the necessary products and documents using individual HVAC numbers.
Rakennustieto’s product information database is a comprehensive information bank designed for construction industry professionals, which brings together the technical information of products, compliance documents, and environmental declarations. The service helps designers and contractors find building products that meet project-specific requirements and facilitates digital information management throughout the building’s lifecycle. Adeona provides ready-made tools for data transfer between Adeona PIM and the Rakennustieto’s product information database.
Sähkönumerot.fi is a shared product data service for the electrical sector, which maintains a comprehensive register of electrotechnical products marketed in Finland and their technical information. The website provides electrical designers, contractors, and wholesalers a reliable way to search for and compare products using individual electrical numbers. Adeona offers ready-made tools for data transfer between Adeona PIM and the Sähkönumerot.fi product information service.
Many retail chains and resellers have their own supplier portals and various ways of receiving product information. With Adeona, you streamline and automate the transfer of product information to your trade partners in the format they require.
See Adeona
with your own data.
Book a demo and see Adeona in action with your own products. Walk away with a clear understanding of fit, timeline, and what implementation looks like.