USE CASE
Digital commerce and omnichannel sales
Commerce happens across multiple channels simultaneously — webstores, marketplaces, mobile apps, resellers, physical stores, and social media. Success requires accurate, enriched, and channel-optimized product data to be available at every one of these touchpoints.
A PIM system acts as the centralized core of product data management — consolidating data from different source systems and enabling the enrichment, management, and automated distribution of product data to every sales channel.
DIGITAL COMMERCE
Product data that sells across every channel
High-quality, consistent product data is the foundation of digital commerce. Incomplete or channel-inappropriate data leads to abandoned purchases, returns, and a poor customer experience.
PIM ensures that:
- Every product is presented compellingly and accurately in every channel
- Channel-specific requirements (attributes, formats, languages) are met automatically
- Customers receive a consistent experience regardless of where they are in the buying journey or which channel they use
With PIM, you scale your product catalog from hundreds to hundreds of thousands of products — without manual work or any compromise on quality.
DIGITAL COMMERCE
What you can achieve with PIM
Time-to-market accelerates by up to 50–70%
Faster product launches through automated enrichment and approval processes.
Conversion rates increase by up to 20–30%
Comprehensive product data, high-quality images, and accurate attributes drive sales. Customers find what they’re looking for, understand the product, and buy.
Fewer returns
Accurate data — especially for technical products — reduces incorrect purchases.
Lower operational costs and TCO
Manual work, errors, and duplicate efforts are significantly reduced.
Consistent brand experience
Unified product data across all channels ensures a recognizable and trustworthy brand.
B2C vs B2B
Digital commerce for consumers and businesses
B2C/D2C – Consumer e-commerce
In consumer e-commerce, purchase decisions happen fast. Emotional trigger points, images, videos, and user reviews are what tip the balance. PIM enables rich content and rapid publishing to all sales channels simultaneously.
B2B – Online business sales
In B2B e-commerce, customers search for technical specifications, certificates, sustainability data, spare parts, compatibility information, and more. PIM manages complex product structures and keeps data current — and with channel-specific publishing, you can direct more technical information to your B2B webstore that may be less relevant for consumer audiences.
Key benefits
- Centralized product information from a single source
- Automated enrichment and validation
- Scalable category management
- Channel-specific publishing and rule management
- Real-time updates across all channels
DIGITAL COMMERCE
Use case examples
Bring products to life
Enrich your spring launches in PIM in advance and schedule their release to your webstore.
A high-quality service experience
End users can find user manuals for discontinued products in your webstore — or discover new replacement products — when everything is managed in PIM.
Always reliable information
Downloadable technical product sheets populated directly from PIM data, available in your B2B webstore. Product sheets and documents never go out of date, as they can be generated on the fly when a user downloads the file.
DIGITAL COMMERCE
Solutions for your industry
See Adeona
with your own data.
Book a demo and see Adeona in action with your own products. Walk away with a clear understanding of fit, timeline, and what implementation looks like.