Blogs
What should be automated in marketing?
Alternatives for automating multi-channel publication should be investigated, especially if the offer contains many products.
Katri Koskentalo
2.3.2022
Alternatives for automating multi-channel publication should be investigated, especially if the offer contains many products.
Commercial product information management, i.e. product information management (PIM), refers to the management of information that supports the sale and marketing of products and services in different channels. At the center of product information management is a good customer experience that is present throughout the customer's purchase path.
In the digitizing sales field, well-implemented product information management supports the company's growth and competitiveness. However, product information management is easily left at the operational or technical level, which means that you do not get all the benefits out of it.
Today, sales is customer- and data-oriented. This requires companies to have well-maintained product information. High-quality product information makes it possible to serve customers in several channels with product content suitable for the context and customer-specific needs.
Investing in product information management directly affects both the company's competitiveness and the efficiency of internal processes. The success is based on a management model that takes into account product information management as part of the company's strategy, and which authorizes the loss of responsibility through clear processes. Product information management is managed with an open and long-term approach.
Manual processing of product information is not cost-effective. Publication automation helps to improve the repetitive processes of marketing.
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