Customers' experiences with products and services are directly linked to the company's chances of success. The basic principle is, of course, that the company must tell customers about its product or services.
Martela participated in the development of the new Adeona Media Bank. The goal was to create an image bank that would be as user-friendly as possible and easy to maintain. The end result was a perfect match for the distribution of the materials.
The first Adeona PIM version update of the year, i.e. 2024.1.0, has now been released. There are desired functionalities related to product filtering based on product links and user role rights, mass creation of assortment or set products using Excel Import, and improvements to dynamic attribute scripts.
Knorring has embarked on digitization with brisk reforms. Product information is at the core of the business, so the company wanted a ready-made solution for product information management: the maintenance and enrichment of commercial product information will take place in Adeona PIM in the future.
In 2024, product information management will develop by leaps and bounds, as technological innovations and market requirements guide the development of the industry. Product information is no longer seen as mere data but as capital, and the strategic importance of product information management is emphasized. Below are the key trends in product information management identified by Adeona for 2024.
The new construction law will enter into force in Finland on January 1.1.2025., and it requires the submission of a climate report in order to obtain a building permit. In practice, all entities that supply products in the construction sector have to report carbon footprint and carbon handprint information on their products by 2025.
ETIM International's new product information transmission format ETIM xChange will be published at the beginning of the year, currently expected on 19.2.2024.
If the company uses the Adeona PIM system, where file management is centralized, it is possible to use the Adeona Media Bank service, which allows it to distribute media content to its stakeholders through a service branded according to its own image.
PIM is an effective tool for managing product information and utilizing it in business. When a company considers investing in a PIM system, it is important to define clear goals and metrics. Calculating the rate of return, or ROI, helps justify the investment decision.
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