The State of Commercial Product Information Management in Finland
We have studied the state of Commercial Product Information Management in Finland for the fourth year in a row together with our partner, research company Vastakaiku.
We held a webinar detailing the results of our study on May 16th, 2024. You can watch the webinar in Finnish below.
Some takeaways from the research
In the study, we found:
Only 15% of the respondents are satisfied or very satisfied with the current state of the company’s product information management.
The challenge of product information management in many companies is to maintain, update, ensure quality and enrich product information.
93% of respondents consider product information to be a critical success factor for a company. Despite this, almost 45% of companies do not feel that product information management plays a strategic role.
Product information management can be a differentiator and bring competitive advantage and growth.
The importance of sustainability factors has continued to grow, and sustainability requirements are expected to continue to grow significantly.
Companies see the following as important when developing product information management:
Ownership of data
Automation development and system integration
Facilitate product searches and develop and enrich product descriptions
Exploring the possibilities of using AI
Product information management and process development
